[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Rank Facebook Posts based on Reactions

Are Likes now passé on Facebook?

Perhaps not quite, but Reactions are quickly gaining traction. In fact, there’s now a way to rank your Facebook posts, based on Reactions.

Smiley Face?

That’s right. CrowdTangle now lets you rank your posts based on the six Facebook Reactions (Like, Haha, Love, Wow, Sad, and Angry).

Using the CrowdTangle Facebook dashboard, you can customise how your feed is ranked based on these Reactions. For example, when posting a funny video you’re probably after more Haha than Sad Reactions.

You can also set custom weights for notifications. This means you can see which posts got the most Likes, or which photo attracted the most Wows. This functionality extends to CrowdTangle’s Instagram, Twitter, and Reddit dashboards.

Lot to Like?

Facebook added Reactions back in February 2016.  Since then Facebookers have used Reactions over 300 billion times. The most popular reaction is Love, being used for 50% of all Reactions.

For marketers looking to drill down beyond Likes and Comments, CrowdTangle’s dashboard could be the ticket.

Do you take Facebook Reactions into account when ranking posts? Let us know in the Comments.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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