[SMK] Social Media Knowledge


Reddit adds video to marketing repertoire

For the first time, Reddit is introducing videos ads which will appear in user discussions and message boards.

The front page of the internet is alive

The popular forum and content sharing site did not previously allow for user to host video, but increased requests by advertising clients are changing that, names such as Universal Pictures and A24 Films.

An in-site video player is also in the works to bring the long-awaited addition to the regular user tool kit. Sited as the 4th most trafficked website in the United States, the new initiative could see a broader reach for advertisers.

Better late than never

With more media sensitive consumers taking to the net, with sponsored content ever waning in popularity, the addition of video is long overdue. Message board communities and subreddits will be able to participate in video sharing without linking off-site.

As competition stiffens to remain relevant, Reddit has further solidified as a culture rather than a niche.

Have you been waiting for video capabilities via Reddit? Do feel this is a move in the right direction? Let us know what you think in the comments below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment