[SMK] Social Media Knowledge


What is going on with the previews on Facebook?

We use Hootsuite to manage all our social networks, but lately we've been unable to generate previews for the links we shrink as posts.

Hootsuite are doing their best to identify the problem but, despite on-going investigations by their development team into the issue, it is persisting.

Seeing is believing

It has got to the point now where every link shrunk returns a generic “click this link” preview.

An option here is to use a photo on the post to override this or to manually change the headline, tease and photo. But this is time consuming and come July, this option will be obsolete.

Hootsuite reports that as of July 17, Facebook will deprecate the ability to customise link previews for all Facebook’s API integration partners in an effort to reduce misrepresentation of link content.

Stop Gap

So the only other work-around with this and the issue of Hootsuite’s previews not generating is not shrinking the link and adding it to the message.

But then you are left with an unshrunk URL and miss out on embedding tracking presets in the URL, one of the reasons we use Hootsuite.

And majority of the time these links have to be run through Facebook debugger’s first before a preview will generate.

Direct Action

The only other option is taking the post and link to Facebook directly, which has been done more times that we care to.

The issue with working directly with Facebook is we have so many people accessing our social networks, Hootsuite’s dashboard makes it easy to see what has been posted and what is scheduled to avoid any double ups or over posting.

These are the main reasons we use Hootsuite but it is getting to the point now where we are left with no choice but to bypass the dashboard and go straight to Facebook.

How do you manage your social networks? Do you use a third party application or do you just post to Facebook directly? Have you experienced any issues?

Alexia Purcell is the social media editor for News Corp Australia’s News Regional Media. She is an internationally recognised social media expert, journalist, university lecturer and speaker. You can connect with Alexia on Facebook at facebook.com/alexiajpurcell.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment