[SMK] Social Media Knowledge


Report: 2018 Advertising Trends

Last year saw some massive advancements in advertising, now experts are projecting 2018 to be no different.

Web use and grabbing attention

In a record year of online advertising surpassing television, Adzooma predicts more searches by voice, better audience targeting, stronger pay-per-clicks, and more image/video based ads.

Voice searches spiked by 20% over 2017 and are expected to rise to 50% by 2020, meanwhile audience specific ads are increasingly based on device type, behaviour, demographic, and interests. One third of mobile searches will be related to location.

Pay-per-clicks at Google are removing side bar ads while lifting the character allowance by 50%, along with new ad extensions that will take up more room on search engine results to be more noticeable.

Mo’ conversion, mo’ money

Images and video are also going to increase in presence due, to the overwhelming success of visuals in advertisements. Video ads are now more affordable than search ads and are predicted to rise in popularity.

Across the board, the name of the game continues to be brand awareness, so greater visuals is a natural step. It may just be more of the same for 2018 – but is also much more of that same.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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