Last year saw some massive advancements in advertising, now experts are projecting 2018 to be no different.

Web use and grabbing attention

In a record year of online advertising surpassing television, Adzooma predicts more searches by voice, better audience targeting, stronger pay-per-clicks, and more image/video based ads.

Voice searches spiked by 20% over 2017 and are expected to rise to 50% by 2020, meanwhile audience specific ads are increasingly based on device type, behaviour, demographic, and interests. One third of mobile searches will be related to location.

Pay-per-clicks at Google are removing side bar ads while lifting the character allowance by 50%, along with new ad extensions that will take up more room on search engine results to be more noticeable.

Mo’ conversion, mo’ money

Images and video are also going to increase in presence due, to the overwhelming success of visuals in advertisements. Video ads are now more affordable than search ads and are predicted to rise in popularity.

Across the board, the name of the game continues to be brand awareness, so greater visuals is a natural step. It may just be more of the same for 2018 – but is also much more of that same.