[SMK] Social Media Knowledge


Ripple makes waves with Professional Matching App

Former Tinder employees have splintered off to create their own match-maker inspired app for professional networking.

Swipe right to contract

Looking to compete with professional networking giant LinkedIn, Ripple represents a mobile-based alternative with a focus on professional mutual consent matching with a Tinder approach.

To get started, Ripple pulls existing information from your Google, LinkedIn, and Twitter accounts to generate main profiles. Skills and interests can all be viewed on the same page by pursuers.

Ripple is hoping that their design will curtail the traditional obstacles of professional networking, such as spam and unwanted connection requests.

A Tinder by any other name…

While striving to be distinct and business orientated, there are still some similarities that cannot be ignored regarding Ripple’s hookup-centric predecessor. It's still a swipe for yes or no.

Profile pictures are the centrepiece of any member’s page. There are even rumblings of “face scan” capabilities by which someone can be scanned and instantly searched through the Ripple database.

People using the app “unprofessionally” will be the greatest issue out of the gate, which Ripple intends to combat with quick-access reporting features. The app is now available for iOS and Android users.

Have you been seeking an alternative to LinkedIn? Do you think there’s room for swiping on a professional app? Give us your thoughts in the comment section below.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment