[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Report: Constant Net Use Reshaping the Youth

In a recent report from the boffins at Pew Research Centre, it appears that unlimited access to smartphones is changing how the young use the internet. No kidding.

Plugged in and never switched off

According to Pew, the newest batch of global teens are staying online in unprecedented numbers.

First, it’s all about access. In the US, teens are 95% more likely to have access to a smartphone than they are to a desktop, which sits at about 88%, regardless of ethnicity or household income.

A growing amount of teens have also described their frequency of internet use as being “near-constant” with 45% claiming they are almost always logged-in.

With 44% checking “several times a day,” and 11% identifying as “less often.”

Girls vs. Boys

According to the data, 50% of of “near-constant” users are female, while only 39% of males identified this way. However, the gap shrinks from there.

In gaming, 84% of teens polled said they have access to PC or console platforms, with 90% as practicing some form of gaming, regardless of system. Of teens polled, 97% of males said they play some form of video game, followed by females with a close 83%.

With gaming overshadowing most box office revenues, the proof of unisex gaming is significant to marketers previously unconvinced of the female gamer segment. As stigmas erode, we can expect this number to climb.

Are you surprised that teens are more likely to have a smartphone than home computer? What do you think about the latest gaming stats? Let us know in the comments below.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment