[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Report: Kids now prefer Snapchat to Facebook and Instagram

Fame can be fleeting. And fickle.

While Facebook remains the biggest kid on the social block, a new report shows Snapchat is the platform of choice with America's youth.

Snappy time

The annual Infinite Dial report from Edison Research and Triton Digital shows that Snapchat is the most popular platform with US users aged 12 – 24 years.

Over 72% of respondents in this bracket used Snapchat, up from 57% in 2015.

For comparison, 66% of users in this demographic are on Instagram.

Young guns

While Facebook retains the broadest awareness among those surveyed (93%), Facebook's usage among youths has dropped from 74% to 68% in one year.

In 2014 this figure was at 80%.

2016 is shaping up as a big year for Snapchat. The platform recently beat the Facebook and Messenger apps for top spot in the US app charts, and has gradually been boosting its ad offering for brands.

Stay tuned to see if Snapchat can keep the kids (and marketers) keen.

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU