[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube gets in on Live streaming with Connect

No stranger to live video content, YouTube will soon open streaming up to the masses with a social media friendly app.

As Twitter's early riser Periscope attempts to become an industry standard and Facebook slowly builds out its Live video service, YouTube doesn't want to be be left behind.

Shareable snippets

Set to be available on Android and iOS midway through 2016, YouTube Connect will be Google's attempt to make YouTube even easier to use across mobile devices and social media.

The app will allow Google and YouTube users to stream live video and save it for later viewing, while live viewers can get involved through a chat feature similar to Periscope.

The service won't be restricted to the app, with the YouTube desktop website to become a major viewing platform for Connect.

Global power play

As the rise of video continues, it's not too late for YouTube Connect to make a big impact if brands jump on board.

Still the most recognisable name in the space, the ubiquitous YouTube will benefit marketers looking to streamline their social conten -t both live and archived.
 

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment