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DIGITAL MARKETING NEWS

YouTube gets in on Live streaming with Connect

No stranger to live video content, YouTube will soon open streaming up to the masses with a social media friendly app.

As Twitter's early riser Periscope attempts to become an industry standard and Facebook slowly builds out its Live video service, YouTube doesn't want to be be left behind.

Shareable snippets

Set to be available on Android and iOS midway through 2016, YouTube Connect will be Google's attempt to make YouTube even easier to use across mobile devices and social media.

The app will allow Google and YouTube users to stream live video and save it for later viewing, while live viewers can get involved through a chat feature similar to Periscope.

The service won't be restricted to the app, with the YouTube desktop website to become a major viewing platform for Connect.

Global power play

As the rise of video continues, it's not too late for YouTube Connect to make a big impact if brands jump on board.

Still the most recognisable name in the space, the ubiquitous YouTube will benefit marketers looking to streamline their social conten -t both live and archived.
 

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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