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Number Crunch: Netflix 2016

When Netflix hit the scene more than 15 years ago, it earned its crust as a mail-out DVD rental service.

Today, it’s arguably the largest subscription video on demand (VoD) platform on earth.

As Netflix gains popularity in Australia, let’s take a look at how it stacks up by the numbers.

Global Domination

At January’s Consumer Electronics Show, Netflix announced their intentions to triple their global presence, expanding their service to 130 countries around the world.

That same month, Netflix was able to boast 75 million total subscribers.

Watch for that total to keep clmbing: The company is aiming to reach 200 countries by 2017.

Aussies love Netflix

Since launching on our shores in 2015, Netflix has quickly become Australia’s favourite video on demand service.

By November 2015, there were 2.5 million Aussie subscribers spread across more than 400,000 households. That’s more than 10% of the population.

By contrast, only 1% of Australians subscribe to the locally-owned VoD services Stan and Presto.

Netflix for Days…and Days…and Days

In 2015 alone, Netflix subscribers around the world watched a combined 42.5 billion hours of streaming content.

The average Netflix subscriber watches 1.8 hours of content per day.

Sharing is Caring

30% of Netflix users admit to sharing their account credentials with friends and family.

To mitigate the potential loss of subscriptions from sharing, Netflix limits the number of devices that may stream content from a single account simultaneously.

Big Audience, Big Revenues

There’s no doubt about it, Netflix is big media and big business.

The entertainment disruptor’s Q4 revenue for 2015 was a whopping $USD1.83 billion. 

Learn with SMK W/C 4th July 2022

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Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

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