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Report: Users now spending more time on tablets than PCs

Back in September a digital landmark was quietly passed. For the first time consumers are now spending more time on their tablets than PCs.

Tablet lime

The September edition of the IAB Australia and Nielsen Mobile Ratings Report found that Australian adults are now glued to their tablets more than PCs, by about half an hour a month.

The average Australian user spends an average of 25.59 hours every month on their tablets, compared to 25.25 hours on PC.

Time sucker

Both are still a fair way behind mobile – which takes up 34.50 hours of our lives every month. Most users prefer viewing video content on mobiles (8.6 million compared to 4.8 million). 

However, tablet users are more engaged. The average tablet user watches an average of two hours of video, compared to one hour on a smartphone.

The takeaway for brands? Make sure your marketing is tablet-friendly ahead of the Christmas rush.
 

Learn with SMK through June

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June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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