Back in September a digital landmark was quietly passed. For the first time consumers are now spending more time on their tablets than PCs.
Tablet lime
The September edition of the IAB Australia and Nielsen Mobile Ratings Report found that Australian adults are now glued to their tablets more than PCs, by about half an hour a month.
The average Australian user spends an average of 25.59 hours every month on their tablets, compared to 25.25 hours on PC.
Time sucker
Both are still a fair way behind mobile – which takes up 34.50 hours of our lives every month. Most users prefer viewing video content on mobiles (8.6 million compared to 4.8 million).
However, tablet users are more engaged. The average tablet user watches an average of two hours of video, compared to one hour on a smartphone.
The takeaway for brands? Make sure your marketing is tablet-friendly ahead of the Christmas rush.
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