[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Report: Users now spending more time on tablets than PCs

Back in September a digital landmark was quietly passed. For the first time consumers are now spending more time on their tablets than PCs.

Tablet lime

The September edition of the IAB Australia and Nielsen Mobile Ratings Report found that Australian adults are now glued to their tablets more than PCs, by about half an hour a month.

The average Australian user spends an average of 25.59 hours every month on their tablets, compared to 25.25 hours on PC.

Time sucker

Both are still a fair way behind mobile – which takes up 34.50 hours of our lives every month. Most users prefer viewing video content on mobiles (8.6 million compared to 4.8 million). 

However, tablet users are more engaged. The average tablet user watches an average of two hours of video, compared to one hour on a smartphone.

The takeaway for brands? Make sure your marketing is tablet-friendly ahead of the Christmas rush.
 

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

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