[SMK] Social Media Knowledge


Report: What Gen Z Really Wants

A new report shines some light into the browsing and buying habits of Generation Z. 

A – Z impact

The Gen Z: Decoding the Digital Generation report by AdAdge and UNIDAYS surveyed 20,000 young people across Australia, New Zealand, the UK and US.
Some of the results may surprise you.

Offline en masse

It turns out that while 98% of respondents have a smart phone, just 22% use it to purchase. Gen Z-ers do however use their phones for browsing and price comparisons (59%).
Furthermore, more than half (56%) don't click on website ads, and almost two-thirds (74%) don't watch video streaming shows.

The takeaway? 

Contrary to common wisdom, Gen Z (those born between the mid 1990s and early 2000s) enjoy offline habits, such as shopping in bricks-and-mortar stores and reading printed books.
The reports authors recommend marketers looking to harness the buying power of Gen Z (worth US$143 billion) will need to adopt an online and offline strategy for the kids.

Learn with SMK through April

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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