[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Amazon makes a move into households

Two decades since Amazon emerged as a small online book shop with big dreams, the company will soon expand its private-label range to foods and other household goods.

Stock up on essentials

Years of research and development are reportedly set to culminate with a June launch that will only be available to the company's Prime members, who pay US$99 per year for unlimited free postage and more.

Amazon has chosen the names Happy Belly, Wickedly Prime and Mama Bear for its new brands, with nappies and laundry detergents just some of the products on offer.

Baby food, tea, coffee, nuts and vitamins will also feature as the company looks to capitalise on products with high profit margins in a growing category; American consumers bought over US$118 billion private-label goods last year – US$2 billion more than the 12 months prior.

Lessons learned

Amazon has been involved in selling its own related goods in the past, but it hasn't always been successful.

In 2014 its Elements range of nappies was available for just a few weeks before being pulled due to apparent design flaws.

Although updated nappies never returned, the Elements range of baby wipes remain successful alongside a Basics range of technology accessories, and a new line of dresses and scarves.

But in the case of food and other everyday items, Amazon must bank on the trust between Prime members and its brand for this move to work.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment