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Signal launches on Facebook and Instagram

Facebook has just launched Signal, a tool designed to help journalists uncover trending content on Facebook and Instagram.

What a scoop

Facebook announced Signal in a blog post. 

"Today we’re excited to introduce Signal, for Facebook and Instagram, a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports, and more—all in one place."

Read all about it

Signal works by giving journalists a dashboard with a range of news feeds showing trending topics in real time.

A feature called Emerging Trends shows topics that are on the verge of breaking.

Twitter killer?

Signal is the latest salvo fired in Facebook's bid to become the hub of breaking news, an area long dominated by Twitter.

Stay tuned to see if journalists swing their preference for breaking news platforms.
 

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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