[SMK] Social Media Knowledge


SMK’s app of the week: Qapital

It's one thing being socially savvy, but staying penny-wise can be more challenging.

If you need help managing your personal finances Qapital can get you on the sensible straight and narrow.

Mobile money

This new app is designed to help users manage their finances and set up targets based around your broad life goals.

You begin by linking to your bank account, then entering your spending habits and adding a list of your "must-haves" and "nice-to-haves".

Qapital then shows you how your spending impacts your broader financial health, and lets you automatically set aside savings for your goals. All transactions offer bank-level security.


The app also lets you set shared financial goals with friends, family, colleagues and partners.

Qapital is even launching its own Visa Debit Card later this year, while uses get an additional discount if they chose to save with partner banks.

If you'd like to start saving your virtual pennies visit qapital.com

Learn with SMK through May

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

May SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

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