[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK app of the week: Spindle

Here's one that's a bit different. Bucking the trend of social sharing, new app Spindle is all about keeping your content selfish.

Self-serving?

The newly released iOS app works on the principle of letting users create content for themselves. 

The option of sharing is an optional extra.

Less can be more

Spindle works by letting users add content including photos, text and audio to their timeline. By default all posts are private.

The app aims to boost creativity and authenticity by encouraging users to create content they’re passionate about, rather than anything crafted to attract Likes.

Users can also create a journal of their posts that can be accessed via Spindle’s time-travel option.

Sharing is caring

Of course, content can also be shared with friends. However there are no friending or following options like on other social platforms.

Instead, to share content you add your friend’s name into the app. If they’re in your address book they’ll be able to view your posts.

Once viewed, posts can either be deleted or added to your friend’s Spindle journal.

And now for something a little bit different…

While this isn’t the first time a social platform has come along offering something that seems counter-intuitive (remember Ello?) it might go some ways to promoting more original content.

Whether you ever get to see it or not is another story.

To find out more visit spindlesquad.com
 

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment