[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Topshop recommends products based on Pinterest behaviour

Looking for more retail inspiration on and offline? Topshop is now recommending products based on your Pinterest activity.

Pinterest palettes

The partnership is going under the name Pinterest Palettes.

If works like this. You log into the Topshop website with your Pinterest account details. Topshop then scans your Pinterest board and identifies colour palettes to recommend products.

Topshop's flagship Oxford Street store in London will employ personal shoppers to assist customers using Pinterest Palettes. Other Topshops will allow users to print their palette preferences in-store.

Do you buy it?

The update is part of Pinterest's continued march towards monetisation. The platform recently launched Buy Now buttons, and Topshop is the first brand to join Pinterest's Developer Platform.

Pinterest may not be the biggest platform on the block, its generally well-to-do users mean Pinterest often tops conversion rates.

If it takes off, expand similar Pinterest partnerships in the future.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment