[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK’s app of the week: Loop

We've all faced the agony of choice. Whether it's choosing which outfit to wear, or that chocolate or strawberry ice-cream sundae, some decisions are just plain difficult.

However asking advice can make the process that much easier. That's where Loop comes in.

Not so loopy

Loop is an iOS app that tries to streamline the decision-making process by allowing users to ask the opinions of others.

This means users can ask questions and get the opinions of their friends on virtually any topic worth pondering, whether it's making weekend plans or tracking down the best pizza in town.

Simply ask the question of your friends across social networks including Facebook and Twitter, then Loop will present the responses in an easy-to-read infographic.

Strange than fiction

But what we liked most about Loop was the ability to ask strangers' opinions.

Once you ask the Loop community your question, the app will gather not only the responses, but also demographic data about the respondents.

Not only will you get a broader range of replies, but perhaps more honest ones too.

Easy answers

While Loop is a bit of fun (and quite addictive), it could also prove an easy way for marketers to take the pulse of their pals, and the wider community. 

If you think it's a good idea to find out more either ask your friends to head to loopapp.co.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment