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SMK’s app of the week: Loop

We've all faced the agony of choice. Whether it's choosing which outfit to wear, or that chocolate or strawberry ice-cream sundae, some decisions are just plain difficult.

However asking advice can make the process that much easier. That's where Loop comes in.

Not so loopy

Loop is an iOS app that tries to streamline the decision-making process by allowing users to ask the opinions of others.

This means users can ask questions and get the opinions of their friends on virtually any topic worth pondering, whether it's making weekend plans or tracking down the best pizza in town.

Simply ask the question of your friends across social networks including Facebook and Twitter, then Loop will present the responses in an easy-to-read infographic.

Strange than fiction

But what we liked most about Loop was the ability to ask strangers' opinions.

Once you ask the Loop community your question, the app will gather not only the responses, but also demographic data about the respondents.

Not only will you get a broader range of replies, but perhaps more honest ones too.

Easy answers

While Loop is a bit of fun (and quite addictive), it could also prove an easy way for marketers to take the pulse of their pals, and the wider community. 

If you think it's a good idea to find out more either ask your friends to head to loopapp.co.

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