[SMK] Social Media Knowledge


SMK’s Social Media Policy Paper out – download yours today!

While news reports and expert opinions are all well and good, here at SMK we believe that an effective social media policy should also be informed by the latest facts and hard data.

That's why, in addition to reporting on the latest social media developments across Australasia, SMK also enjoys doing research.

Last year we released our first Insights Report that examined how Google+ is being successfully used by Australian brands.

Today we're proud to announce the launch of our new SMK Insights – Social Media Policy research paper.

As social media becomes a more integral part of all businesses, the need for a sound social media policy is becoming more pressing. How do you balance protecting your brand's reputation without stifling staff's creativity? How you should you react with an employee breaks your social media guidelines? Do the same rules apply outside of the workspace and office hours?

In our paper you'll find examples of different social media policies from leading brands including National Australia Bank. There is also expert opinions from agencies such as Edelman and Social@Ogilvy, as well as case studies, key considerations and best practice guidelines.

The paper comprehensively outlines what you need to do in order to create, update and enact your social media policy to ensure your business is prepared, progressive and protected.

Don't wait until it's too late, upload our SMK Insights paper today at smk.net.au/downloads.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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