[SMK] Social Media Knowledge


Visualise your conversion funnels with Paditrack

A Conversion Funnel is the name given to the various steps and stages that visitors to your website must complete in order to purchase.

The model works best on e-commerce sites. Product pages typically get hundreds of views, mostly from people researching or just plain window shopping. Some of the people that view product pages add an item to their cart, some of those will continue to the checkout, and some of those will purchase. Some. But not all.

At each stage, people abandon their purchase; this is known as abandonment or “dropping out of the funnel”. The idea of funnel visualisation is that you can see where people are dropping out, and look at ways of improving the pages where people drop out so they’ll stay the distance and buy from you.

Google Analytics has a funnel visualisation feature, but its layout can be confusing. It’s also extremely linear, so if customers duck in and out of your conversion or sales process, the funnel won’t look terribly intuitive.

A lot of marketers are visual, creative people and it always helps to be able to express dynamic flow through a checkout process visually rather than in raw numbers. But if Google Analytics’ funnel visualisation can be confusing, wouldn’t it be great if we can have a simpler, clearer way of visualising funnels?

Step forth Paditrack, a free service that turns your funnels into clear, easy-to-understand diagrams. Paditrack lets you create custom funnels for various interactions on your site, without having to have funnels defined in Google Analytics. You just plug in the URL of the first step, the final step and any steps in between. Paditrack pulls in page views for each page, and converts this data into clear-as-crystal charts. 

You can even apply Advanced Segments to Paditrack’s funnels, which means you can create one funnel diagram for organic search, one for AdWords, one for social media, anything you like.

The key benefit (other than being free) is clarity: if you need to talk to people around your organisation about conversion funnels, they’ll intuitively understand a clear model much more easily.

Damion Brown is Principal Consultant at Data Runs Deep, a web analytics consulting firm based in Melbourne. He works with organisations to help them find the right mix of digital analytics platforms, then trains internal resources in how to work with and interpret the data. To find out more visit datarunsdeep.com.au.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment