[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Snapchat battles to keep influencers from Instagram

Snapchat is reaching out to many of their key influencers, in order to bolster ad revenue and put a stop to a depletion of users.

Hanging on to users is no longer a snap

The latest earnings report of Snapchat’s model has shown they are slowly losing users to their top competition: Instagram.

To fight back, the messaging app has reached out to top influencers like Cyrene Quiamco (better known as CyreneQ) by offering her own “Official Stories” account, traditionally reserved for A-list celebrities.

The newly offered perk also includes an improved position within Snapchat’s search results. The new strategy is a bid to promote members of Snapchat’s own community which is really the core of the app.

Never gonna give you up

With the constant back and forth of feature competition, from Stories to brand deals, Instagram has become a significant obstacle to Snapchat.

The slow-building exodus has been cited as the result of creators becoming disillusioned with Snapchat’s lack of community interaction.

The new incentives being offered to Snapchat influencers like CyreneQ could turn the tide but requires the app to re-attract users who have already left. The approach is proactive and savvy in engaging its own community. Is it too little too late? 

Have you migrated to Instagram from Snapchat? Do you think this is a step will win back influencers? Give us your thoughts in the comments below.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment