Snapchat's march (or more accurately, sprint), towards monetisation has ramped up a notch with the release of On-Demand Geofilters.

Filtering the message

Geofilters allow users to add graphical overlays, such as artwork and logos, to snaps.

For example, a picture taken in Times Square might feature a Geofilter of the Statue of Liberty. 

Now On-Demand Geofilters lets brands create their own – for a price. 

Snap it up

It works like this: you create a filter using an image editor, or one of Snapchat’s templates.

You then pick a geographic location where the filter will appear, along with the dates and time it will be available. Once the filter is approved you can purchase and publish.

On-Demand Geofilters can be purchased for an event or entire block – anywhere from one hour up to 30 days. Pricing starts at US$5.

Make it rain

There are already two sorts of Geofilters on Snapchat: Community Geofilters – which are free but cannot contain logos; and Sponsored, which allows logos.

Now brands have  new way of attracting Snapchatters.