[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Foursquare now shows which ads push people into stores

Foursquare has just launched a new product that tells brands which ads have successfully lured customers into their bricks-and-motar store.

Walk ins

The tech comes courtesy of a new product called Attribution, which Foursquare unveiled in a blog post

Using the recent Super Bowl as a test bed, Attribution discovered plenty of interesting trends.

For example, Super Bowl advertisers Taco Bell and Jack in the Box respectively saw a 10% and 7% increase in visits after their TVC aired.

Whle Hyundai's four TVCs led to a 5% boost in foot traffic at dealerships.

Make it measurable

However Attribution isn't just aimed at brands with budgets extending to Super Bowl advertising.

Unlike Facebook and Twitter, Foursquare pulls its data from user location.

There are currently 1.3 million Foursquare users who have opted to share their location data, as well as a pool of 65 million crowd sourced locations.

Attribution can be integrated with any digital campaign, and Foursquare says it will give retailers a new way of measuring ROI, beyond clicks and Likes.

To find out more visit medium.com/foursquare.
 

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment