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DIGITAL MARKETING NEWS

Foursquare now shows which ads push people into stores

Foursquare has just launched a new product that tells brands which ads have successfully lured customers into their bricks-and-motar store.

Walk ins

The tech comes courtesy of a new product called Attribution, which Foursquare unveiled in a blog post

Using the recent Super Bowl as a test bed, Attribution discovered plenty of interesting trends.

For example, Super Bowl advertisers Taco Bell and Jack in the Box respectively saw a 10% and 7% increase in visits after their TVC aired.

Whle Hyundai's four TVCs led to a 5% boost in foot traffic at dealerships.

Make it measurable

However Attribution isn't just aimed at brands with budgets extending to Super Bowl advertising.

Unlike Facebook and Twitter, Foursquare pulls its data from user location.

There are currently 1.3 million Foursquare users who have opted to share their location data, as well as a pool of 65 million crowd sourced locations.

Attribution can be integrated with any digital campaign, and Foursquare says it will give retailers a new way of measuring ROI, beyond clicks and Likes.

To find out more visit medium.com/foursquare.
 

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