[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Snapchat now has a Speech Recognition Lens

Look out world: a brand new Snapchat lens will allow users to interact via voice command.

Fun time

A series of lenses will now animate when users speak simple words such as “yes,” “no,” “wow,” “hi,” and even “love” when engaging the new voice-sensitive filters.

True to form, some lenses will also respond to actions and facial movements, but now saying “hi” will commence a preloaded animation of chatty birds.

It’s rumoured “love” will trigger cheesy romantic music, “yes” will be accompanied by dramatic zoom, “no” with a tunnel effect, and “wow” will surround the user with comic-style wows.

Tech novelty still strong

Users are still enjoying the filter fun of Snapchat lenses, continually pushing the bar in taking advantage of camera technology and augmented reality features.

The new audio-triggered lenses are expected to rollout in a batch of five, with more sophisticated iterations down the track.

Lenses remain on of Snapchat's most popular features, and points of difference. Stay tuned to see if Snapchat can keep jazzing them up enough to keep users away from Facebook and family. 

Are you excited about the new audio-trigger lenses? What do you think Snapchat could have planned for the future? Give us your thoughts in our comment section.

 

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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