[SMK] Social Media Knowledge


Mentors connect in Facebook Groups

It's about to get a whole lot easier for users wanting to achieve a particular goal with a bit of community guidance thanks to Facebook’s new Mentorship Groups.


Last year Facebook successfully piloted Mentorship through Groups, testing with particular interest groups.

Success stories like that of Mama Dragons, a support mother group for members of the LGBTQIA community, have shown the mentoring aspect of Groups to be truly untapped potential.


The process is simple: Group admins create a mentorship program, then users sign up and are matched with their accompanying mentor or mentee depending who is looking for whom.

Pairs are introduced through program steps in their Groups section, and can share and comment on posts communicated through the app and Messenger.

Both sides have guidance every step of the way from Facebook. And with privacy and safety in mind, the feature is only available to users 18 and older. May the workforce be with you.

Would you be inclined to seek out a mentor through Groups? Would you be inclined to seek out a mentee? Let us know what you’d do in our comment section below.


Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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