[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Snapchat sells Ad Space Dirt Cheap

Roll the clock back two years and Snapchat was living large, charging brands up to $500,000 a pop to sponsor Lenses. Now advertisers can purchase ad space for as low as $2.95 per thousand impressions.

Desperate or clever?

To put that into context, Facebook charges $5.12 per thousand while Instagram bills $4.20, the difference is that Snapchat has shifted from a direct-sales ad team to an automated program.

The new “programmatic” model allows automatically sold pieces of ad space, with 95% of Snapchat’s ads purchased this way in Q1 2018.

Slow push

Snapchat’s revenue isn’t expanding as quickly as investors would like, but it is growing. Snapchat hasn’t shared the number of invested advertisers, but it is in the thousands – while Facebook boasts millions.

Cheaper ad space means more SMEs will have direct to consumer purchasing. Could Snapchat evolve into a one-stop shop for smaller brands?

Do you think that Snapchat is onto something? Are you surprised at the price point of ad space? Let us know in our comments down below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU