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Snapchat Smart Glasses: More than Spectacle?

Snapchat Spectacles up the ante in the wearable tech race. Their unique take on video capture and playback is fascinating to millennials and marketers alike.

Wearable tech for the Snapchat generation

The smart sunglasses let users snap 10-second videos, from their point of view. Think of it as taking first-person snapshots of daily life.

Fashion conscious, Snapchat seems to have taken great care in designing circular specs that any self-respecting hipster would be proud to wear. The tech that powers the lenses is pretty well hidden.

What you see, we see

When played back on Snapchat, videos are viewable both horizontally and vertically, capturing the full range of the circular lens.

When shared to other platforms, the videos are displayed in a new circular format, making for a unique experience.

Brand voices

Marketers already see the potential of Spectacles. The ability to shoot in the first-person makes it possible to present a different perspective in brand storytelling.

Ned Lampert, creative director at Space150, believes the specs will make an immediate impact on how marketers and creatives plan and produce their storytelling. “The opportunity to share a POV perspective when skydiving, firefighting, skateboarding or baking a pizza is now just $130 away.”

Ben Benrubi, associate director of global partnerships at VaynerMedia, agrees. He says Spectacles aren’t just fun, but they’re functional. They “give us the opportunity to tell stories in a completely new and unique format, especially in the first-person point of view.”

Huge opportunity for those who can find them

While the opportunity for unique storytelling is huge, getting your hands on a pair of Spectacles isn’t as easy. Currently, the only way to get a pair is by finding or tracking down one of Snapchat’s apparently randomly placed Snapbot vending machines.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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