[SMK] Social Media Knowledge


Snapchat Smart Glasses: More than Spectacle?

Snapchat Spectacles up the ante in the wearable tech race. Their unique take on video capture and playback is fascinating to millennials and marketers alike.

Wearable tech for the Snapchat generation

The smart sunglasses let users snap 10-second videos, from their point of view. Think of it as taking first-person snapshots of daily life.

Fashion conscious, Snapchat seems to have taken great care in designing circular specs that any self-respecting hipster would be proud to wear. The tech that powers the lenses is pretty well hidden.

What you see, we see

When played back on Snapchat, videos are viewable both horizontally and vertically, capturing the full range of the circular lens.

When shared to other platforms, the videos are displayed in a new circular format, making for a unique experience.

Brand voices

Marketers already see the potential of Spectacles. The ability to shoot in the first-person makes it possible to present a different perspective in brand storytelling.

Ned Lampert, creative director at Space150, believes the specs will make an immediate impact on how marketers and creatives plan and produce their storytelling. “The opportunity to share a POV perspective when skydiving, firefighting, skateboarding or baking a pizza is now just $130 away.”

Ben Benrubi, associate director of global partnerships at VaynerMedia, agrees. He says Spectacles aren’t just fun, but they’re functional. They “give us the opportunity to tell stories in a completely new and unique format, especially in the first-person point of view.”

Huge opportunity for those who can find them

While the opportunity for unique storytelling is huge, getting your hands on a pair of Spectacles isn’t as easy. Currently, the only way to get a pair is by finding or tracking down one of Snapchat’s apparently randomly placed Snapbot vending machines.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment