Snapchat has launched their new pilot program Snapchat Storytellers which is meant to test the waters on courting influencers and bringing big brands to the business.

Money and content

The pilot is partnering brands with five of Snapchat’s strongest content makers, including Cyrene Q, Mplatco, and Shonduras.

Theses Snap-celebs will appear in ads for Discover and Stories, while consulting with advertisers on how to best gather larger audiences in the millions – for a fee.

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Oddly enough, one of the major motivations for expertise is how to best incorporate vertical video with brand advertisements, which many marketers have yet to fully embrace.

Snapchat is hoping that partnering personalities with ad agencies will edge them further up the daily active users count. With 191 million, Snapchat trails Instagram’s 400 million, WhatsApp's 450 million, and Facebook's 1.47 billion. The battle continues.

What do you think about Snapchat’s move to monetise for app celebrities? Are you surprised at the gap between Snapchat and Facebook’s top IPs? Let us know in the comments below.