[SMK] Social Media Knowledge


Snapchat Storytellers get Ad Backing

Snapchat has launched their new pilot program Snapchat Storytellers which is meant to test the waters on courting influencers and bringing big brands to the business.

Money and content

The pilot is partnering brands with five of Snapchat’s strongest content makers, including Cyrene Q, Mplatco, and Shonduras.

Theses Snap-celebs will appear in ads for Discover and Stories, while consulting with advertisers on how to best gather larger audiences in the millions – for a fee.


Oddly enough, one of the major motivations for expertise is how to best incorporate vertical video with brand advertisements, which many marketers have yet to fully embrace.

Snapchat is hoping that partnering personalities with ad agencies will edge them further up the daily active users count. With 191 million, Snapchat trails Instagram’s 400 million, WhatsApp's 450 million, and Facebook's 1.47 billion. The battle continues.

What do you think about Snapchat’s move to monetise for app celebrities? Are you surprised at the gap between Snapchat and Facebook’s top IPs? Let us know in the comments below.


Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

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Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
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Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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