[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Snapchat uses AI to Crowd Surf concerts

Snapchat's latest AI driven feature lets users compile multiple snaps into an extended clip of their favourite musical performances.

From Snap to clip

Hot the heels of the Pokemon partnership that let Snapchatters Pickachu themselves, ‘Crowd Surf’ has the comparative feel of a feature with real longevity.

Analysing if and when there are a bunch of people all recording clips of the same performance, the Crowd Surf algorithms picks from the available clips and stitches them into a contiguous clip.

On the waves

Josh Constantine’s clip on YouTube shows Crowd Surf in action. Viewers follow a live show by Lorde, compiled from multiple 10 second Snaps.

Lorde & Snapchat Crowd Surf

It’s a bit of a choppy concert experience.

Rather than rivalling professionally shot concert footage, its variations in sound and video quality give it grassroots charm.

Green light

Crowd Surf is a new way that content consumers can break the 10 second Snap barrier on the platform.

Unlike many of the features and filters that Snapchat has launched in recent times, this one seems like it could be refined and improved over time.

What’s more, it has the potential to evolve into something quite different.

It will be interesting to see where it goes, and how Instagram replies.

What do you think of Crowd Surf so far? For what, do you imagine, will this tech be used in future?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment