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Snapchat’s self-serve tools for Marketers

Making up for lost time, Snapchat has rolled out some sweet new tools for advertisers.

They are the Snap Publisher tool, the Snapchat Certified Partners program, and a self-serve Ad Manager.

Self-Serve

The Snap Publisher tool is designed for building vertical video creative, Snapchat’s bread and butter when it comes to advertising. This will help repurposing existing content from TV or YouTube into Snapchat’s unique vertical format.

The Snapchat Certified Partners program will connect advertisers with approved third-party tech tool providers.

While the platform’s self-serve Ad Manager lets marketers buy, manage, and optimise campaigns. The service lets you spend as much, or as little as you like.

Marketers can purchase with auction, with prices set by market.

All in one package

These updates seriously muscle up Snapchat’s marketing chops, which have been traditionally been either light on functionality, or aimed at brands with deep pockets.

By giving brands the tools to manage campaigns from creative to execution, Snapchat will be hoping to attract more SMEs and turn around its stalling share price.

Do you use Snapchat for advertising? Let us know what worked in the Comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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