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Facebook continues to tinker with Video Cover Images

Over several months Facebook has been testing a new way for Pages to use videos as cover images.

Now the test is getting broader.

Cover Girls

Cover videos are uploaded in the same way as cover images. However the videos must be at least 20 seconds long, and no longer than 90 seconds.

The videos auto-play when a user visits your Page, and continue playing on a loop. Cover videos will play without sound, although users can un-mute this if they wish.

Fancy pants

The feature was first trialled with Netflix back in April, now more Pages are sporting cover videos.

If it gets a wider roll out, which appears likely, cover videos could give brands a new way to make their Page stand out, and potentially show current events such as activations and product launches.

Have you seen other Facebook Pages with cover videos? Let us know where in the Comments.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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