[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Social networks lead mobile game discovery

Mobile gamers around the world are more likely to find and download games from social networks than anywhere else, according to a study commissioned by Facebook IQ.

Global games

Market research company TNS surveyed adults from the US, UK, Brazil, France, Germany, India, Indonesia, Russia, South Korea, Spain, Thailand and Turkey to discover how they are using their phones for gaming.
 
Across all markets, social networks (68%) led all sources for game discovery, ahead of photo and video services (57%), chat apps (54%) and word of mouth (34%).
 
Social networks subsequently contributed to 28% of downloads, more than double photo and video services (13%) and chat apps (11%).

Friendly fire

It makes sense that social networks dominate the mobile gaming sphere, with the survey finding that gamers are 2.9 times more likely to play so they can beat their friends and 2.7 times more likely to play to feel they belong as part of a community.
 
It's not just the stereotypical men, either, as 46.5% of all smartphone and tablet gamers are female, with strategy, puzzle and action games popular among both genders.
 
With mobile gaming taking place inside and outside the home and at all hours of the day, nobody is being left behind.
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU