[SMK] Social Media Knowledge


Publishers show 1.6K advertisers a day

Google has revealed that the average publisher using Google Ad Manager sells ads to more than 1600 different advertisers each day.

Daily ads, mundane advantages

In a blog post where Google tells publishers how they can and should use Google Ad Manager to get ‘millions of advertisers’ competing for their ad inventory, the search giant revealed the daily tally.

Importantly, that number reflects the number of unique advertisers that the average publisher deals with every day. Each on of those advertisers may be running more than one campaign, and each campaign could potentially have numerous ad iterations.

Therefore, the actual quantity of different ads that the advertiser shows on their site is likely to be well in excess of 1600.

Driven by the Death of DoubleClick

The reveal comes shortly after recent consolidation of brands, which included melding DoubleClick for Publishers and DoubleClick AdExchange into Google Ad Manager.

Indeed, it seems likely that ongoing press-releases about very minor updates and reveals is probably part of the broader PR objective to spread the word and reinforce the message about the name change.

As Google actively sell of its ad services to both the supply side and the demand side, how do you foresee ad price trends in the future?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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