[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Publishers show 1.6K advertisers a day

Google has revealed that the average publisher using Google Ad Manager sells ads to more than 1600 different advertisers each day.

Daily ads, mundane advantages

In a blog post where Google tells publishers how they can and should use Google Ad Manager to get ‘millions of advertisers’ competing for their ad inventory, the search giant revealed the daily tally.

Importantly, that number reflects the number of unique advertisers that the average publisher deals with every day. Each on of those advertisers may be running more than one campaign, and each campaign could potentially have numerous ad iterations.

Therefore, the actual quantity of different ads that the advertiser shows on their site is likely to be well in excess of 1600.

Driven by the Death of DoubleClick

The reveal comes shortly after recent consolidation of brands, which included melding DoubleClick for Publishers and DoubleClick AdExchange into Google Ad Manager.

Indeed, it seems likely that ongoing press-releases about very minor updates and reveals is probably part of the broader PR objective to spread the word and reinforce the message about the name change.

As Google actively sell of its ad services to both the supply side and the demand side, how do you foresee ad price trends in the future?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment