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Spotify leaps to 140 million monthly users

With the addition of 40 million users in 2016, Spotify grows its formidable user base to a robust 140 million.

The people want their music

Spotify has announced its milestone achievement with a plethora of new users, 50 million of which are paid subscribers.

The accelerated growth is allowing for the popular music platform to grow their marketing practice by 50% per year.

But that’s not all

The growing music streaming source is getting better at understanding its individual users through musical taste, making their analytics appealing to partnered advertisers.

Just as Apple Music and Google Play learn tastes and make suggestions, Spotify is able to market beyond music. Not all users are paying subscribers, meaning the vast majority are receiving ads on the regular through advertisers.

Do you use Spotify? Do you pay to stream? Let us know your experience in the comments below.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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