[SMK] Social Media Knowledge


Google debuts Post format

Google is making plans to launch a new search engine format delivering results with custom posts for businesses.

Googling local

The internet juggernaut has recently stated that 82% of users are turning to the popular search engine for local information, even when they are already familiar with a given establishment.

Posts will be able to carry updated contact, map, and upcoming events and promotional information, easily updated by the business in real-time.

Features like one click reservations, newsletter signup, or even product links are all possible. The draw for businesses is the efficiency by which they can engage their growing customer base.

Start posting

Google My Business user can already start posting via Google My Business Android and iOS.

The addition of more malleable posts will allow businesses to control their Google footprint. As we already live in a post-friendly culture, users will likely adapt with ease to the new search format.

Are you a member of Google My Business? Have you tried the new format? Give us your feedback in the comments section below.

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March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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