[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Spotify leaps to 140 million monthly users

With the addition of 40 million users in 2016, Spotify grows its formidable user base to a robust 140 million.

The people want their music

Spotify has announced its milestone achievement with a plethora of new users, 50 million of which are paid subscribers.

The accelerated growth is allowing for the popular music platform to grow their marketing practice by 50% per year.

But that’s not all

The growing music streaming source is getting better at understanding its individual users through musical taste, making their analytics appealing to partnered advertisers.

Just as Apple Music and Google Play learn tastes and make suggestions, Spotify is able to market beyond music. Not all users are paying subscribers, meaning the vast majority are receiving ads on the regular through advertisers.

Do you use Spotify? Do you pay to stream? Let us know your experience in the comments below.

Learn with SMK through August

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Data Driven Design Masterclass on Thursdays from 10 am – 12 pm AEST

2023 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

Leave a Comment

RECOMMENDED FOR YOU