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Stat Attack: Consumers want Brands to take a Stand

Here’s a report that may raise eyebrows among marketers: it turns out most consumers want brands to make a stand.

Pick a side

The study from Sprout Social canvassed 1000 adults in the US about the role of brands in society.

The data reveals that 66% of consumers want brands to take public stands on social and political issues.

Users were most receptive to brands airing these views on social media. The next most palatable mediums were TV and radio, followed by blogs and brand websites.

SMS ranked at the bottom of this list.

Let’s Talk

The report found users identified as socially liberal were twice as likely to say taking a stand was more important, compared that those who identified as conservative (36% vs 17%).

So what are brands to do?

Most respondents said making a donation to a relevant group or cause was most the most effective action (39%), followed by Encouraging Followers to Take Action (37%), and Stating a Company’s Official Position (35%).

What are you thoughts on these findings? Let us know in the comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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