[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Stat Attack: Facebook surges as Twitter flails

A new study says that Facebook will continue to surge as Twitter looks set to sputter.

New World Order

According to research from eMarketer, Facebook is set to increase its US user base by 2.9% this year, to claim 167 million Facebookers. 

The data predicts Facebook will gain another 15.2 million US users by 2020.

Instagram is the second most popular social platform in the US, followed by Twitter, Instagram, and Tumblr.

Flip side

While Twitter stays in third place, the long term forecast isn't rosy.

eMarketer predicts that by the end of 2016, 52.2 million US users will access their Twitter accounts monthly, marking a 2% increase year-on-year. This is down from eMarketer's prediction of 8% growth for 2016, announced back in February.

Reasons for the tumble include increased competition from Instagram, Snapchat, and messaging apps, while Twitter's new features haven't engaged users (or advertisers) as much as expected.

Stay tuned to see if Twitter's new Promoted Stickers can help turn the ship around.

To find out more visit emarketer.com.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU