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DIGITAL MARKETING NEWS

YouTube gets encryption boost for brands and Bieber fans

You can now post view your favourite videos on YouTube, safe in the knowledge that they're encrypted.

Mostly.

Private viewing

YouTube announced the update to its security settings in a blog post. Essentially, YouTube now has Google's HTTPS transparency report. 

What this means in English is that 97% of YouTube traffic is now encrypted.

And load times haven't been affected. In fact, some videos may loader even faster.

Delays expected

Google explained the reason encryption had taken so long was primarily due to the huge amount of traffic YouTube processes.

And the reason it's not at 100% capacity is due to some devices being unable to support the HTTPS format.

Once these devices are eventually phased out, all videos on the platform will be encrypted.

In the meantime, brands and users are now that bit more secure from hacker attacks.

To find out more visit youtube-eng.blogspot.com.au.
 

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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