Much like Trump, there doesn’t seem much that sticks to Facebook.
Fake news, allegations of Russian meddling, phoney accounts – none of made a dent in the social network’s bulbous bottom line.
Facebook’s Q3 earnings report surprised few by revealing the platform’s earnings hit US$4.7 billion.
However Facebook’s revenue growth for the quarter was 47%, down from 59% in Q3 2016.
Experts say this is because Facebook is simply running out of spaces to jam more ads into.
Power to the people?
Facebook now has 2.06 billion monthly active users, a rise of 3.19% since last quarter. Dailies number 1.37 billion, marking a slightly higher growth of 3.4% since the previous quarter.
Yet the average revenue per daily active user has grown from US$5.95 to US$7.51, an increase of 26%.
Facebook is planning to put its new riches to work.
CFO David Wehner explained Facebook would be boosting its expenses between 45% – 65% next year to cover increased security costs following the Russian allegations.
Gold will also be spend funding original video programming, in addition to Zuckerberg’s two favourite things: AR and VR content and hardware.
Have you found it harder to get ad space on Facebook over the past year? If so, what’s your workaround?