[SMK] Social Media Knowledge


Stat Attack: Facebook’s getting really, really rich

Much like Trump, there doesn’t seem much that sticks to Facebook.

Fake news, allegations of Russian meddling, phoney accounts – none of made a dent in the social network’s bulbous bottom line.

Monopoly money

Facebook’s Q3 earnings report surprised few by revealing the platform’s earnings hit US$4.7 billion.

However Facebook’s revenue growth for the quarter was 47%, down from 59% in Q3 2016.

Experts say this is because Facebook is simply running out of spaces to jam more ads into.

Power to the people?

Facebook now has 2.06 billion monthly active users, a rise of 3.19% since last quarter. Dailies number 1.37 billion, marking a slightly higher growth of 3.4% since the previous quarter.

Yet the average revenue per daily active user has grown from US$5.95 to US$7.51, an increase of 26%.

Big spenders

Facebook is planning to put its new riches to work.

CFO David Wehner explained Facebook would be boosting its expenses between 45% – 65% next year to cover increased security costs following the Russian allegations.

Gold will also be spend funding original video programming, in addition to Zuckerberg’s two favourite things: AR and VR content and hardware.

Have you found it harder to get ad space on Facebook over the past year? If so, what’s your workaround?

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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