A new report shows FMCG brands are leading the pack when it comes to digital video.
Visionary?
The IAB PWC Online Advertising Expenditure Report reveals that FMCG advertisers now account for 23.5% of digital video expenditure and spending in Australia.
That's almost three times higher than video spending on General Display advertising (8.2%).
Top advertisers in the category include Kimberly Clark, Unilever, and Proctor & Gamble.
Look Who's Streaming
Overall, total online advertising spend increased over Q3 to $1.88 billion. That marks a 3.7% rise over the previous quarter, and a 20.3% gain year-on-year.
Besides digital video, mobile advertising grew to $570.7 million. That marks a massive rise of 56.6% over Q3 2015. Smartphones attracted 64% of this total mobile spend.
RECOMMENDED FOR YOU
LinkedIn Builds Out Newsletters For Content Marketing
LinkedIn is making newsletter creation easier and improving discoverability…
LinkedIn is making newsletter creation easier and improving discoverability…
Meta Set to Bet Big On AI Powered Chatbots
Meta is working on some big AI-powered projects which…
Meta is working on some big AI-powered projects which…
ABC Exits X (Twitter) Citing Rising Toxicity
In a thinly veiled attack on X (the platform…
In a thinly veiled attack on X (the platform…