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Stat Attack: FMCG leading digital video lift

A new report shows FMCG brands are leading the pack when it comes to digital video.

Visionary?

The IAB PWC Online Advertising Expenditure Report reveals that FMCG advertisers now account for 23.5% of digital video expenditure and spending in Australia. 

That's almost three times higher than video spending on General Display advertising (8.2%).

Top advertisers in the category include Kimberly Clark, Unilever, and Proctor & Gamble. 

Look Who's Streaming

Overall, total online advertising spend increased over Q3 to $1.88 billion. That marks a 3.7% rise over the previous quarter, and a 20.3% gain year-on-year.

Besides digital video, mobile advertising grew to $570.7 million. That marks a massive rise of 56.6% over Q3 2015. Smartphones attracted 64% of this total mobile spend.

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

August SMK Courses, Live Help & Support Options

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