A new report shows FMCG brands are leading the pack when it comes to digital video.
Visionary?
The IAB PWC Online Advertising Expenditure Report reveals that FMCG advertisers now account for 23.5% of digital video expenditure and spending in Australia.
That's almost three times higher than video spending on General Display advertising (8.2%).
Top advertisers in the category include Kimberly Clark, Unilever, and Proctor & Gamble.
Look Who's Streaming
Overall, total online advertising spend increased over Q3 to $1.88 billion. That marks a 3.7% rise over the previous quarter, and a 20.3% gain year-on-year.
Besides digital video, mobile advertising grew to $570.7 million. That marks a massive rise of 56.6% over Q3 2015. Smartphones attracted 64% of this total mobile spend.
RECOMMENDED FOR YOU
Instagram Kills Live Shopping In March
Instagram is no longer interested in live stream shopping.…
Instagram is no longer interested in live stream shopping.…
TikTok Unveils Expanded, Richer Video Insights For Businesses
TikTok already offers some of the best free social…
TikTok already offers some of the best free social…
Meta Further Expands Teen Ad Restrictions For Brands
Meta is updating how it serves ads to teens…
Meta is updating how it serves ads to teens…