A new report shows FMCG brands are leading the pack when it comes to digital video.
The IAB PWC Online Advertising Expenditure Report reveals that FMCG advertisers now account for 23.5% of digital video expenditure and spending in Australia.
That's almost three times higher than video spending on General Display advertising (8.2%).
Top advertisers in the category include Kimberly Clark, Unilever, and Proctor & Gamble.
Look Who's Streaming
Overall, total online advertising spend increased over Q3 to $1.88 billion. That marks a 3.7% rise over the previous quarter, and a 20.3% gain year-on-year.
Besides digital video, mobile advertising grew to $570.7 million. That marks a massive rise of 56.6% over Q3 2015. Smartphones attracted 64% of this total mobile spend.