[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Stat Attack: Instagram destroys Facebook for Engagement

While Facebook is the undisputed king of social, it’s no longer the chattiest.

That mantle now belongs to Instagram. Conveniently for Facebook, it owns that platform too.

Chatterbox

New research from Socialbakers looked at 144 billion engagements across Facebook and Instagram.

The results show that Facebook is now heavily weighted towards news. Indeed, media Pages see twice the engagement of community Groups.

Furthermore, celebs and entertainment Pages take  the measly third and fourth places.

Newer model

So where are all these conversations happening? Largely on Instagram.

Celebs rule the roost on the ‘Gram, enjoying almost four times more engagement than on Facebook. But it’s not just good news for the Kardashian clan.

Socialbakers found that, on average, brands experience four times more engagement on Instagram than Facebook.

At the other end of the stick, media accounts rank lowest for engagement on Instagram.

Which platform do you see the most success for marketing? Let us know in the Comments.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Facebook Goes All In On Vertical Video

As the digital landscape evolves, Facebook’s introduction of a…

As the digital landscape evolves, Facebook’s introduction of a…