[SMK] Social Media Knowledge


Stat Attack: Instagram destroys Facebook for Engagement

While Facebook is the undisputed king of social, it’s no longer the chattiest.

That mantle now belongs to Instagram. Conveniently for Facebook, it owns that platform too.


New research from Socialbakers looked at 144 billion engagements across Facebook and Instagram.

The results show that Facebook is now heavily weighted towards news. Indeed, media Pages see twice the engagement of community Groups.

Furthermore, celebs and entertainment Pages take  the measly third and fourth places.

Newer model

So where are all these conversations happening? Largely on Instagram.

Celebs rule the roost on the ‘Gram, enjoying almost four times more engagement than on Facebook. But it’s not just good news for the Kardashian clan.

Socialbakers found that, on average, brands experience four times more engagement on Instagram than Facebook.

At the other end of the stick, media accounts rank lowest for engagement on Instagram.

Which platform do you see the most success for marketing? Let us know in the Comments.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices


Leave a Comment