Snapchat’s parent company Snap looks to increase revenue with late-in the game online coupons and incentives to media partners.
Snap looks to crack champagne, last minute
Achieving only US$149.65 million out of projected US$157.98 million in the first quarter was a result of a singular share-based expense compensation.
A drop in daily active users also played a role as they saw a drop in 2 million DAUs, shy of their ideal 168 million.
As a bottom line, Snap’s IPO came up drastically short and measures were needed to be enacted if they were to recoup losses.
A rolling stone loses momentum
Seasonality plays a large role in snaps active user base, seeing US$32.72 million in revenue during fourth quarter 2015 along with US$38.79 million in it’s first quarter of 2016.
Large conglomerate entities such as Google (after nine years), Facebook, and Twitter (after four years), have all seen this sort of decline in growth and seems to be a natural course.
Do you think Snap’s discount power play will pay off?
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