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Stat Attack: Pinterest Promoted Pins Win

March 25, 2022

Pinterest has been the prettiest social network for some time. Now it might be one of the most lucrative too.

Pin the tail on the bargain

A new study from Oracle reveals that Promoted Pins drive five times more incremental in-store sales per impression.

Users who engage with Promoted Pins are 12% more likely to buy from that brand.

Currently over 75% of saved Pins originate from brands.

High rollers

Pinterest also offers quality over quantity. Close to 40% of Pinterest users rake in over US$100K annually. 

What's more, CPG brands are three times more likely to connect with existing customers on Pinterest. Significantly, these customers spend 16% more on average.

Other research from Millward Brown shows that 93% of pinners use the platform to plan purchases, while 87% have made a purchase after viewing a product on Pinterest.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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