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Stat Attack: Social Spend and Content top picks for Marketers in 2017

February 3, 2022

A new chart reveals that social spend and content are the top priorities for marketers heading into 2017.

Social standpoint

The chart from Statista, based on studies from Econsultancy and Adobe which surveyed close to 3500 marketers, shows that 56% of respondents intend to increase their social media spend this year.

Just 5% plan to decrease their digital dollars.

Content kings

Content marketing is also high on the agenda. More than half (55%) of marketers plan to increase their content budgets in 2017, while 42% will keep the same budget.

Other areas slated for budget bumps include Personalisation (51%), Video Advertising (50%), and Mobile Marketing (48%).

To find out more or see the full chart visit statista.com.

Learn with SMK through February 2023

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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