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DIGITAL MARKETING NEWS

Stat Attack: Social Video even bigger in 2017

Looking to do something a little different with your marketing in 2017?

A study from Buffer strongly suggests putting your money into social video.

Watch this space

The State of Social Report canvassed over 1200 marketers to take the pulse of the industry. Below are the three key takeaways.

1. Video is getting bigger

Most marketers surveyed (83%) admitted they wanted to make more video, but didn't necessarily have the time or resources to do so.

One third of marketers expect to spend more time and money on Facebook video in 2017, while a similar figure plan on increasing their YouTube presence. 

2. Facebook's still king

Despite moves from Snapchat and others, Facebook isn't going anywhere. 

93% of respondents use Facebook for their business, and 91% have used Facebook Ads.

Yet despite the drop in organic reach, 72% of marketers said they had not altered their Facebook use over the past 12 months.

Customer Service

While Twitter and Messenger rolled out new customer service tools in 2016, only one in five respondents admitted using social media for customer support.

This means there's plenty of scope for marketers to get ahead of the curve, and offer a service customers are increasingly requesting.

Do you have any other insights for the new year? Let us know in the comments.
 

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