[SMK] Social Media Knowledge


Stat Attack: Social Video even bigger in 2017

Looking to do something a little different with your marketing in 2017?

A study from Buffer strongly suggests putting your money into social video.

Watch this space

The State of Social Report canvassed over 1200 marketers to take the pulse of the industry. Below are the three key takeaways.

1. Video is getting bigger

Most marketers surveyed (83%) admitted they wanted to make more video, but didn't necessarily have the time or resources to do so.

One third of marketers expect to spend more time and money on Facebook video in 2017, while a similar figure plan on increasing their YouTube presence. 

2. Facebook's still king

Despite moves from Snapchat and others, Facebook isn't going anywhere. 

93% of respondents use Facebook for their business, and 91% have used Facebook Ads.

Yet despite the drop in organic reach, 72% of marketers said they had not altered their Facebook use over the past 12 months.

Customer Service

While Twitter and Messenger rolled out new customer service tools in 2016, only one in five respondents admitted using social media for customer support.

This means there's plenty of scope for marketers to get ahead of the curve, and offer a service customers are increasingly requesting.

Do you have any other insights for the new year? Let us know in the comments.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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