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Stat Attack: the world’s most popular apps

A new study shows that most of us are yearning for entertainment from our favourite apps.

Bright shiny things

The report from Sensor Tower reveals US users are spending more cash on iPhone apps, and the trend doesn't look like slowing soon.

The average mobile user lashed out US$40 on apps in 2016, compared to US$35 the previous year.

Make me smile

The fastest growing category is Entertainment, including Netflix, HBO NOW, and Hulu. Indeed, this category has seen a 130% year-on-year increase.

Many of these users are "cord cutters", those trading in cable TV contracts for streaming. 

HBO NOW has over 2 million subscribers – double the number one year ago.

Netflix posted US$7.9 million in gross revenue back in Q4 2015, in the final quarter of 2016 that figure ballooned to US$58 million.

Less is more

Amid the thirst for paid apps, the number of apps we use is actually declining.

Sensor Tower found the average number of new app installs dropped from 35 to 33 in 2016.

To find out more visit sensortower.com.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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