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Stat Attack: Users getting emoji fatigue

While 2016 was the year new emojis seemed to popping up quicker than a Kardashian selfie, a new study shows users aren't so enthusiastic for the smiley faces.

Thumbs Down

Research from YouGov Profiles reveals 59% of US millennials surveyed say brands are trying too hard with jam emojis into ad campaigns.

While users aged 50 – 64 years are the group least likely to be swayed by the smiley faces.

Millennials

However it's not all bad news. Millennials feel more affection for emojis than Gen X-ers, plus they're more likely to understand the meaning of each face.

Also, 53% of millennials think mixing text with emojis help clarify messaging. 

The lesson: like a Kardashian selfie, sometimes less is more with emojis.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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