[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Stat Attack: Users getting emoji fatigue

While 2016 was the year new emojis seemed to popping up quicker than a Kardashian selfie, a new study shows users aren't so enthusiastic for the smiley faces.

Thumbs Down

Research from YouGov Profiles reveals 59% of US millennials surveyed say brands are trying too hard with jam emojis into ad campaigns.

While users aged 50 – 64 years are the group least likely to be swayed by the smiley faces.

Millennials

However it's not all bad news. Millennials feel more affection for emojis than Gen X-ers, plus they're more likely to understand the meaning of each face.

Also, 53% of millennials think mixing text with emojis help clarify messaging. 

The lesson: like a Kardashian selfie, sometimes less is more with emojis.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment